E-commerce giant Amazon has announced the dates of its upcoming Great Indian Festival Sale in India. The company has updated its website to reveal that the sale will start on October 17. This is one day after rival e-tailer Flipkart kickstarts its festive sale — Big Billion Days.

On its website, Amazon has also mentioned that for its Prime members, the sale will start one day in advance, giving them access to discounted products prior to non-Prime customers.

On the dedicated page for the Great Indian Festival, Amazon has revealed that there will be an additional 10% instant discount using HDFC Bank cards and EMI transactions.

Read more at TOI