Social media giant Facebook is bringing a change in its policy with respect to what goes on the site and what will be barred. Now Facebook will not let any ad that discourages vaccination to be up on the platform.

This is part of Facebook’s new public health campaign that is aimed at spreading flu vaccine information. In a blog post on Tuesday, Kang-Xing Jin, Head of Health, and Rob Leathern, Director of Product Management wrote that the platform will extend three-fold help to support the vaccine efforts put in by public health experts.

The new flu vaccine information campaign will include new product features that provide additional vaccine-related content, Facebook will be rejecting ads globally that discourage people from getting a vaccine and lastly, the firm will work with global health partners on campaigns to increase immunization rates.

Read more at Firstpost