Nalli Silks, which was established in Chennai in 1928, has opened its first shop in London after receiving support from the Department for International Trade, officials said on Tuesday, adding to the growing number of sari shops catering to Asians in the UK.

The shop is based in Wembley, which has a large population of Asian origin. There are several sari shops in UK towns such as Leicester, Birmingham and Manchester, catering to the community’s demand primarily during the wedding and festive seasons.

“The investment of approximately £300,000 will include a 2,500 square feet store in Wembley with up to 8 members of staff. The firm, which previously gifted sarees to King George V and Queen Elizabeth, is expected to open more stores in London and Birmingham to serve UK customers,” the department said in a release.

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