Instagram has started rolling out a dedicated Shop page, which aims to highlight various brands and products for purchase, in the US.

The new Shop page will also offer recommendations to users based on their profile and in-app activity. In a seamless experience, customers can purchase any listed product without having to move away from the app.

The payment process is powered by Facebook Pay. Users can browse through a curated feed of all the items on sale by different merchants on the platform.

Read more at Gadgets 360