After mammoth brands such as Parle and Bajaj decided to distance themselves from ‘toxic’ news channels, Bollywood celebrities are showering praises on them.

Swara Bhasker and Konkona Sen Sharma took to Twitter to laud the brands for taking a moral stand.

“Yayyyyyyeeeeeeeeeee! Three cheers for #Parle,” wrote Swara while retweeting an Indian Civil Liberties Union tweet. It read: “Parle Products has decided not to advertise on news channels that broadcast toxic aggressive content. These channels are not the kinds that the company wants to put money into as it does not favour its target consumer. It’s time more companies join the lead of Bajaj and Parle.” Konkona wrote, “Well done!! #parle And Bajaj too.”

Read more at Hindustan Times